Wednesday 21 September 2016 is the first "European Day Without a Road Death" (Project EDWARD). The campaign, launched by the European Traffic Police Network (TISPOL) and widely supported by the European Commission, aims to make a significant contribution towards further reducing road deaths and serious injury. It supports the idea that road safety concerns all of us when on average, 70 people die and a further 370 are seriously injured every day on Europe’s roads.
- road safety
Violeta Bulc, EU Commissioner for Transport said: “Project EDWARD is an excellent opportunity to encourage all road users to reduce risks and improve safety while they are driving, walking or cycling. If individuals commit to small changes, we can all achieve a great deal in making our roads safer. A day without a road death is the vision we should strive for every day, not just today.”
The objective of Project EDWARD is to reduce the number of road fatalities and serious road traffic injuries to the aspirational zero on Wednesday 21 September. In the days leading up to it, road users were asked to think, even for just a few minutes, about the risks they face, the risks they may pose to others and how they can go about reducing those risks.
As part of the campaign, private and public entities as well as the civil society across the EU were mobilised to contribute by sharing the message, by making a pledge on TISPOL's website and by organising road safety activities to be carried out on 21 September or during the 2016 European Mobility Week.
More than 83 000 organisations and individuals signed the pledge and more than 60 road safety actions were organised across Europe, including information and awareness-raising activities in schools and companies, workshops, conferences and competitions. The Road Safety Day interactive map hosted on the European Commission website gives visibility to these projects.
The road safety record of the day will be published by TISPOL later this year.