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Mobility & Transport - Road Safety

Publicity

 

Publicity

The effect of speed enforcement, as indeed of all traffic enforcement activities is substantially increased if it is supported by targeted information to the road user [68]. The communication with road users should:

  • Emphasize that safety is the goal of the enforcement activities
  • Explain how and why speeding leads to more and more severe crashes
  • Explain the enforcement method and procedures
  • Preferably illustrate that the revenues of fines are used for the benefit of local road safety
  • Provide feedback on the interim and final results of the enforcement activity, either in terms of traffic behaviour or safety.